Life Advice from Below

In 'Life Advice from Below', Eric C. Hendriks offers the first systematic, comparative study of the globalization of American-style self-help culture and the cultural conflicts this creates in different national contexts. The self-help guru is an archetypical American figure associated with individualism, materialism and the American Dream. Nonetheless, the self-help industry is spreading globally, thriving in China and other seemingly unlikely places. Controversy follows in its wake, as the self-help industry, operating outside of formal education and state institutions, outflanks philosophical, religious and political elites who have their own visions of the Good Life. Through a comparison of Germany and China, Hendriks analyzes how the competition between self-help gurus and institutional authorities unfolds under radically different politico-cultural regimes.