Soft Sell

This business classic is now in its twentieth printing and third revised edition for good reason: It helps salespeople sell. This precise guide covers every aspect of sales, from the nuts-and-bolts of prospecting and closing to the inspiration and motivation that keeps you fired up and excited about your work and goals. getabstract recommends this book to all sales professionals, including managers. But we also encourage all non-sales professionals to spend some time with this book, since whether you like it or not, selling is an important skill in your career and your daily life.