Solving Ethical Contradictions

Most change initiatives - whether business, government, NGO or individual - end in failure. One of the key underlying reasons is the absence of a moral or ethical code by which innovators and entrepreneurs can navigate the non-linear world of breaking today's rules to find better rules for tomorrow. Solving Ethical Contradictions describes the core ethical problems associated with change, and ends with paradigm-shifting solutions, the central tenet of which is that ethical change only becomes possible when the inevitable moral and ethical conflicts and contradictions are resolved.