The Switch Effect

Many people dream of coming up with an innovative idea and starting their own business, they often just don't know how to begin. Likewise, Mike Gilbert jumped into the sexy, competitive world of soft drinks with little more than a dream, and he created one of the most innovative beverages on the market! The Switch Effect is one of the most useful entrepreneur business books to come out in decades. It is the definitive modern-day guide for anyone that wants to learn how to start their own business and live the American Dream.