Return on strategy

Why is it that many companies meticulously following recipes on management and strategy fail? Why is that some companies achieve a higher return on strategy than others? This book provides an overview of contemporary strategy literature and recipes brushed up with a view to identifying explanations as to how they have seldom worked as intended. One reason rests on the fact that recipes do not take the "X-factor" into account. With the "X-factor" as the starting point the book examines a sample of 50 global companies, some of which have achieved a remarkably high return on strategy while others failed.--[book jacket].