Books by American Marketing Association

Emerging international strategic frontiers

by Chin Tiong Tan, William Lazer, V. H. Kirpalani, American Marketing Association. International Marketing Conference, American Marketing Association, National University of Singapore. School of Management

1987

The social responsibilities of marketing

by American Marketing Association.

1962

JMR, Journal of marketing research

by American Marketing Association

1964

Marketing's role in scientific management

by American Marketing Association

1957

Science, technology & marketing

by American Marketing Association.

1966