Books by David A. Aaker

Cover of Marketing research

Marketing research

by David A. Aaker, V. Kumar, George S. Day

1980
Cover of Strategic market management

Strategic market management

by David A. Aaker

1984
Cover of Developing business strategies

Developing business strategies

by David A. Aaker

1984
Cover of Brand leadership

Brand leadership

by David A. Aaker, Erich Joachimsthaler

2000
Cover of Advertising management

Advertising management

by David A. Aaker

1975

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