Books by David Bejou

Cover of Customer Lifetime Value

Customer Lifetime Value

by David Bejou, Timothy L. Keiningham, Lerzan Aksoy

2006

Cover of Future of Relationship Marketing

Future of Relationship Marketing

by David Bejou, Adrian Palmer

2006

Cover of Capturing customer equity

Capturing customer equity

by David Bejou, Gopalkrishnan R. Iyer

2006

Cover of Internal Relationship Management

Internal Relationship Management

by Michael D. Hartline, David Bejou

2004

Cover of Customer Relationship Management in Electronic Markets

Customer Relationship Management in Electronic Markets

by Gopalkrishnan R. Iyer, David Bejou

2004

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