Books by David J. Reibstein

Cover of Marketing Metrics

Marketing Metrics

by Paul W Farris, Paul W. Farris, Neil T. Bendle, Phillip E. Pfeifer, David J. Reibstein

2006

Cover of Wharton on dynamic competitive strategy

Wharton on dynamic competitive strategy

by George S. Day, David J. Reibstein

1997

Cover of Marketing, concepts, strategies, and decisions

Marketing, concepts, strategies, and decisions

by David J. Reibstein

1985

Cover of Benefit Segmentation

Benefit Segmentation

by Rowland T. Moriarty, David J. Reibstein

1982

Cover of Marketing Metrics and Financial Performance (Marketing Science Institute (MSI) Relevant Knowledge Series)

Marketing Metrics and Financial Performance (Marketing Science Institute (MSI) Relevant Knowledge Series)

by Donald R. Lehmann and David J. Reibstein

2006

Can't find the book you're looking for? Let us know — it helps us improve.