Books by David Reibstein

Cover of Marketing Metrics

Marketing Metrics

by Paul W Farris, Paul W. Farris, Neil T. Bendle, Phillip E. Pfeifer, David J. Reibstein

2006
Cover of Wharton on dynamic competitive strategy

Wharton on dynamic competitive strategy

by George S. Day, David J. Reibstein

1997
Cover of Marketing, concepts, strategies, and decisions

Marketing, concepts, strategies, and decisions

by David J. Reibstein

1985
Cover of Marketing Strategy from the Masters (Collection)

Marketing Strategy from the Masters (Collection)

by Philip Kotler, Nancy Lee, Paul W. Farris, Neil Bendle, Phillip Pfeifer, David Reibstein, Larry Light, Joan Kiddon, Monique Reece

2010
Cover of Benefit Segmentation

Benefit Segmentation

by Rowland T. Moriarty, David J. Reibstein

1982

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