Books by Deborah J. MacInnis

Cover of Handbook of brand relationships

Handbook of brand relationships

by Deborah J. MacInnis, C. Whan Park

2009
Cover of Consumer behavior

Consumer behavior

by Wayne D. Hoyer, Deborah J. Macinnis

2003
Cover of Comportamiento Del Consumidor

Comportamiento Del Consumidor

by Wayne Hoyer, Deborah J. MacInnis

2014
Cover of Brand Benefits Playbook

Brand Benefits Playbook

by Allen Weiss, Deborah J. MacInnis

2024
Cover of Consumer Behavior, Loose-Leaf Version

Consumer Behavior, Loose-Leaf Version

by Wayne D. Hoyer, Deborah J. MacInnis, Rik Pieters

2017

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