Books by E. Jerome McCarthy

Cover of Basic Marketing Case Book

Basic Marketing Case Book

by E. Jerome McCarthy, Stanley J. Shapiro, William D. Perreault, Kenneth B. Wong, J. E. McCarthy, William D. Perreault Jr.

1960
Cover of Essentials of Marketing

Essentials of Marketing

by William D. Perreault, E. Jerome McCarthy

1996
Cover of Basic marketing

Basic marketing

by William D. Perreault, Joseph P., Ph.D. Cannon, E. Jerome McCarthy

1996
Cover of Essentials of marketing

Essentials of marketing

by E. Jerome McCarthy

1979
Cover of Student aid to accompany Essentials of marketing

Student aid to accompany Essentials of marketing

by E. Jerome McCarthy

1979

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