Books by Jacob Jacoby

Cover of Theory Construction and Model-Building Skills, Second Edition

Theory Construction and Model-Building Skills, Second Edition

by James Jaccard, Jacob Jacoby

2019
Cover of Comprehension and Miscomprehension of Print Communication

Comprehension and Miscomprehension of Print Communication

by Jacob Jacoby, Wayne D. Hoyer

2013
Cover of Brand loyalty

Brand loyalty

by Jacob Jacoby

1978
Cover of Perceived Quality

Perceived Quality

by Jacob Jacoby

1984
Cover of Personal selling

Personal selling

by Jacob Jacoby, C. Samuel Craig

1984

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