Books by Larry Light

Cover of Taming the Beast

Taming the Beast

by Larry Light

2011
Cover of Six rules for brand revitalization

Six rules for brand revitalization

by Larry Light

2016
Cover of Marketing Strategy from the Masters (Collection)

Marketing Strategy from the Masters (Collection)

by Philip Kotler, Nancy Lee, Paul W. Farris, Neil Bendle, Phillip Pfeifer, David Reibstein, Larry Light, Joan Kiddon, Monique Reece

2010
Profits:torrid turns tepid in the first quarter

Profits:torrid turns tepid in the first quarter

by Larry Light
Smoke alarms at RJR

Smoke alarms at RJR

by Larry Light

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