Books by Lester Massingham

Cover of Essentials of Marketing Management

Essentials of Marketing Management

by Geoffrey Lancaster, Lester Massingham

2010
Cover of Strategic marketing planning and evaluation

Strategic marketing planning and evaluation

by Lester Massingham, Geoff Lancaster

1996
Cover of Essentials of marketing

Essentials of marketing

by Geoffrey A. Lancaster, Lester Massingham

2007
Cover of Marketing Mini Casebook

Marketing Mini Casebook

by Lester Massingham, Geoff Lancaster

1990
Cover of Transforming Leaders

Transforming Leaders

by Clive Smallman, Lester Massingham

2021

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