Books by Paul M. Herr

Cover of Handbook of consumer psychology

Handbook of consumer psychology

by Paul M. Herr, Frank R. Kardes

2007
Cover of Applying social cognition to consumer-focused strategy

Applying social cognition to consumer-focused strategy

by Paul M. Herr, Frank R. Kardes, Jacques Nantel

2005
Cover of Handbook of Research Methods in Consumer Psychology

Handbook of Research Methods in Consumer Psychology

by Frank R. Kardes, Paul M. Herr, Norbert Schwarz

2019
Using dominance measures to evaluate brand extensions

Using dominance measures to evaluate brand extensions

by Paul M. Herr

1993

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