Books by Paul W. Farris

Cover of Marketing Metrics

Marketing Metrics

by Paul W Farris, Paul W. Farris, Neil T. Bendle, Phillip E. Pfeifer, David J. Reibstein

2006

Cover of Getting Multi-Channel Distribution Right

Getting Multi-Channel Distribution Right

by Kusum L. Ailawadi, Paul W. Farris

2020

Cover of Profit Impact of Marketing Strategy Project

Profit Impact of Marketing Strategy Project

by Paul W. Farris, Michael J. Moore

2000

Cover of Advertising & promotion management

Advertising & promotion management

by Paul W. Farris

1987

Cover of Marketing Costs in Consumer Goods Industries (Working Paper, Report No 76-111)

Marketing Costs in Consumer Goods Industries (Working Paper, Report No 76-111)

by Robert D. Buzzell, Paul W. Farris

1976

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