Books by R. Parasuraman

Cover of Cambridge Handbook of Applied Perception Research

Cambridge Handbook of Applied Perception Research

by Robert R. Hoffman, Peter A. Hancock, Mark W. Scerbo, Raja Parasuraman, James L. Szalma

2015
Cover of Marketing Research

Marketing Research

by A. Parasuraman, Dhruv Grewal, R. Krishnan

2006
Cover of ICTMI 2017

ICTMI 2017

by Balázs Gulyás, Parasuraman Padmanabhan, A. Lenin Fred, T. R. Santhosh Kumar, Sundramurthy Kumar

2019
Cover of The Psychology of Vigilance

The Psychology of Vigilance

by David Roy Davies, R. Parasuraman

1982

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