Books by Robert W. Palmatier

Cover of Marketing Channel Strategy

Marketing Channel Strategy

by Robert W. Palmatier, Eugene Sivadas, Louis W. Stern, Adel I. El-Ansary

2016
Cover of Marketing Analytics

Marketing Analytics

by Robert W. Palmatier, Frank Germann, J. Andrew Petersen

2022
Cover of Relationship marketing

Relationship marketing

by Robert W. Palmatier

2008
Cover of Marketing

Marketing

by Robert W. Palmatier, Andrew Crecelius

2025
Cover of Handbook on Customer Centricity

Handbook on Customer Centricity

by Robert W. Palmatier, Christine Moorman, Ju-Yeon Lee

2019

Can't find the book you're looking for? Let us know — it helps us improve.