Books by Timothy L. Keiningham

Cover of Customer Lifetime Value

Customer Lifetime Value

by David Bejou, Timothy L. Keiningham, Lerzan Aksoy

2006
Cover of Profit maximization through customer relationship marketing

Profit maximization through customer relationship marketing

by Lerzan Aksoy, Timothy L. Keiningham, David Bejou

2007
Cover of The wallet allocation rule

The wallet allocation rule

by Timothy L. Keiningham

2015
Cover of Loyalty myths

Loyalty myths

by Timothy L. Keiningham, Terry G. Vavra, Lerzan Aksoy, Henri Wallard

2005
Cover of Return on quality

Return on quality

by Roland T. Rust, Anthony J. Zahorik, Timothy L. Keiningham

1993

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