Books by V. Kumar

Cover of Customer Relationship Management

Customer Relationship Management

by V. Kumar, Werner Reinartz

2018
Cover of Valuing Customer Engagement

Valuing Customer Engagement

by V. Kumar

2024
Cover of Transformative Marketing

Transformative Marketing

by V. Kumar, Philip Kotler

2024
Cover of International Marketing Research

International Marketing Research

by V. Kumar

2024
Cover of Strategic Management

Strategic Management

by V.S.P. Rao, V.S.P. Rao; V. Hari Krishna, Hari V. Krishna

2004

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